Benefits of Blogging for Ecommerce Stores and Measurable Sales Growth

Why Your BigCommerce Store Needs a Blog Strategy

Are you looking to drive more organic traffic to your BigCommerce store without increasing your ad spend? A strategic blog could be your untapped growth engine. While many ecommerce businesses focus exclusively on product pages, the most successful stores leverage content marketing to attract, engage, and convert customers at every stage of the buying journey.

Think of your blog as the friendly store associate who helps customers before they even know they need help—answering questions, providing valuable information, and subtly guiding them toward the perfect purchase.

The Measurable Impact of Ecommerce Blogging

Organic Traffic Growth Without Paid Ads

For BigCommerce store owners, blogging presents a powerful opportunity to capture organic traffic. The data backs this up - BigCommerce merchants report an average 30% increase in organic traffic when effectively utilizing the platform’s built-in SEO tools and content capabilities. This isn’t just theoretical—it’s a documented advantage enjoyed by merchants who prioritize content strategy.

This organic traffic advantage becomes even more powerful when you consider that BigCommerce supports over 800 third-party integrations with marketing platforms like HubSpot and Mailchimp, allowing you to amplify your content reach beyond your store’s immediate audience and into new customer segments.

Influencing Buying Decisions Through Content

Today’s consumers research extensively before purchasing—often reading 3-5 pieces of content before reaching out to a sales representative. Educational content like product guides, comparison articles, and industry insights builds trust with potential customers while addressing objections that might prevent a sale.

This trust-building approach is particularly important for BigCommerce stores focusing on B2B sales, where the buying cycle is longer and more complex. Detailed blog content that addresses specific industry pain points can nurture leads through a longer decision-making process, positioning your store as both an authority and a solution provider.

Converting Blog Readers to Customers

The ultimate goal of your ecommerce blog isn’t just traffic—it’s sales. BigCommerce stores achieved an impressive 26% GMV (Gross Merchandise Value) growth during Cyber Week 2024, demonstrating the platform’s ability to scale during high-traffic periods when content marketing drives visitors to product pages.

When your blog strategy directly connects educational content to relevant products, you create seamless pathways to purchase that can significantly reduce cart abandonment rates. For example, a blog post about “How to Choose the Perfect Running Shoe” can naturally lead readers to your collection of running footwear, with readers who are already educated and ready to buy.

Effective Content Strategies for BigCommerce Stores

Educational Content That Sells

The most effective ecommerce blogs don’t just promote products—they solve problems for customers. Consider creating:

• Product tutorials that showcase practical applications (e.g., “5 Ways to Style Our Bestselling Jacket”)
• Buying guides that help customers choose between options (e.g., “Memory Foam vs. Latex Mattresses: Which Is Right for You?”)
• Industry reports that position your brand as a thought leader, particularly valuable for B2B ecommerce operations

A furniture retailer might publish “How to Measure Your Space for a Sectional Sofa,” addressing a common pain point while naturally leading readers toward their sofa collection.

SEO Optimization for Maximum Visibility

BigCommerce’s native SEO tools make it easier to optimize your blog content for search engines. Focus on:

• Strategic keyword research targeting commercial intent terms that indicate readiness to purchase
• Optimized meta tags and URL structures that clearly communicate content value to search engines
• Mobile responsiveness (critical as BigCommerce sites average a fast 2.4-second load time, supporting better search rankings and user experience)

Multi-Channel Content Distribution

With BigCommerce’s robust integration ecosystem, you can amplify your blog content across multiple channels:

• Repurpose blog content for social media platforms, creating bite-sized insights that drive traffic back to full articles
• Create email campaigns featuring your most valuable content, nurturing both existing customers and prospects
• Leverage partnerships for content distribution, expanding your reach to new but relevant audiences

Measuring Blog ROI for Your BigCommerce Store

To ensure your blogging efforts drive real business results, track these key metrics:

1. Organic traffic growth to blog content, measured through Google Analytics or BigCommerce’s built-in analytics
2. Time on page and engagement metrics that indicate content quality and relevance
3. Click-through rates from blog posts to product pages, revealing content that effectively drives purchase intent
4. Conversion rates of blog visitors compared to other traffic sources, helping quantify the actual value of content marketing
5. Revenue attribution from blog-influenced sales, connecting content investments to bottom-line results

Building a Sustainable Blog Strategy

With over 41,221 live BigCommerce stores competing for attention, a strategic blog can be your competitive advantage. Rather than creating random content, focus on building comprehensive content hubs around your most profitable product categories.

These content hubs not only strengthen your SEO authority but create multiple entry points for potential customers at different stages of the buying journey. For example, a kitchenware store might build a content hub around “Healthy Cooking” that includes beginner guides, advanced techniques, ingredient spotlights, and tool recommendations—all naturally connecting to relevant products.

Automate Your BigCommerce Blogging Strategy

Creating consistent, high-quality blog content can be time-consuming for busy ecommerce entrepreneurs. That’s where AI-powered content automation can transform your BigCommerce store’s content marketing.

Solutions like CrocoAI integrate directly with your BigCommerce product catalog, automatically generating SEO-optimized articles with embedded product cards that drive conversions. This approach allows you to scale your content marketing without the manual effort typically required, ensuring your blog remains active and valuable even during your busiest sales periods.

Start Driving Organic Growth Today

The evidence is clear: strategic blogging drives measurable growth for ecommerce stores. By creating valuable content that addresses customer needs, optimizing for search visibility, and connecting content directly to products, your BigCommerce store can capture more organic traffic and convert more visitors into customers.

Are you ready to transform your BigCommerce store’s organic traffic and sales? Start by identifying your most profitable product categories and creating a content plan that addresses the questions and needs of your target customers at every stage of their buying journey. Remember that consistency matters—a strategic approach to regular publishing will yield better results than sporadic, unfocused content efforts.